SME bee

A toolkit guiding small businesses to success in a changing environment

An interdisciplinary team of seven honours and masters students redefined how OP Financial Group interacts with their customers. Three of us were based in Australia at Design Factory Melbourne and four based in Finland at Aalto Design Factory.

sugar-network.org
dfm.org.au

OP Financial Group

OP Financial Group, is the largest financial services group in Finland. They pride themselves on being a hyper localised baniking and insurace. Being a co-op, their 1.4 million customers own the company.

OP is known for its financial and banking services. They want to be recognised as a diversified service provider. Providing services including: health and wellbeing, housing, transport, entrepreneurship and intelligent digital services.

208 interviews and tests

in Finland, Australia and the United States with startups, micro, small or medium businesses

38 prototypes tested

a protype is useless unless is it tested

try SMEbee